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Why doesn’t the explosive growth of companies like Facebook and Uber deliver more prosperity for everyone?
What is the systemic problem that sets the rich against the poor and the technologists against everybody else?
When protesters shattered the windows of a bus carrying Google employees to work, their anger may have been justifiable, but it was misdirected. The true conflict of our age isn’t between the unemployed and the digital elite, or even the 99 percent and the 1 percent. Rather, a tornado of technological improvements has spun our economic program out of control, and humanity as a whole—the protesters and the Google employees as well as the shareholders and the executives—are all trapped by the consequences. It’s time to optimize our economy for the human beings it’s supposed to be serving.
In this groundbreaking book, acclaimed media scholar and author Douglas Rushkoff tells us how to combine the best of human nature with the best of modern technology. Tying together disparate threads—big data, the rise of robots and AI, the increasing participation of algorithms in stock market trading, the gig economy, the collapse of the eurozone—Rushkoff provides a critical vocabulary for our economic moment and a nuanced portrait of humans and commerce at a critical crossroads.
- Sales Rank: #28717 in Books
- Published on: 2016-03-01
- Released on: 2016-03-01
- Original language: English
- Number of items: 1
- Dimensions: 9.37" h x .90" w x 6.40" l,
- Binding: Hardcover
- 288 pages
Review
“Douglas Rushkoff is one of today’s most incisive media theorists and a provocative critic of our digital economy. He’s also fun to read.”
—WALTER ISAACSON, president and CEO, The Aspen Institute, and author of The Innovators
“If you don’t know Rushkoff, you’re not serious about figuring out what’s going to happen next.”
—SETH GODIN, author of Linchpin
“Thoughtful, provocative, and essential reading for our economic moment.”
—JOI ITO, director, MIT Media Lab
“We’ve optimized for growth. But have we lost our way? As an economy? As a community? As a society with a value proposition that doesn’t make sense on a human or economic level? Rushkoff asks questions that matter. A challenging and necessary read.”
—SHERRY TURKLE, author of Reclaiming Conversation
“Every great advance begins when someone sees that what everyone else takes for granted may not actually be true. Douglas Rushkoff questions the deepest assumptions of the modern economy and blazes a path toward a more human-centered world.”
—TIM O’REILLY, founder, O’Reilly Media
“Douglas Rushkoff is a true digital visionary. Read this rousing call to reboot our society from the bottom up before it’s too late.”
—ASTRA TAYLOR, filmmaker and author of The People’s Platform
“In what could be seen as a crisis, Rushkoff shares his smart, optimistic, and pragmatic perspective about how both businesses and consumers can reimagine today’s current economic operating system in the digital age—and prosper.”
—BONIN BOUGH, chief media and e-commerce officer, Mondelēz
“Powerful truth telling… The crux of the argument that Rushkoff makes is that the digital economy is a house of cards built on fictional growth metrics that drive companies to raise money, undercut human workers, sell on the public markets and then—almost inevitably—collapse under the weight of public market demands.”
—Forbes
“A brilliant, bomb-hurling critique of the flaws in our digital economy, identifying what has gone wrong and what can be done about it.”
—Financial Times
“A powerful exposé of an underdiscussed downside to the digital revolution.”
—Kirkus Reviews
About the Author
Douglas Rushkoff is the bestselling author of Present Shock, as well as a dozen other books on media, technology, and culture, including Program or Be Programmed and Life Inc. Named one of the world’s ten most influential thinkers by MIT, he has made documentaries for PBS Frontline, including Generation Like and The Merchants of Cool, and he is a professor of media theory and digital economics at Queens College, CUNY. He lives in New York and lectures about media, society, and economics around the world.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Excellent analysis of modern-day capitalism and its ills
By M. Massenzio
Fantastic read, really enjoyed it.
Now, most of you will read the above and go "meh" - but the amazing thing about it is that the writer probably qualifies for what I am used to call an "unhinged liberal" while my political leanings are to the right of Mrs Thatcher - so, it's quite an amazing feat that I didn't read the first few pages and (figuratively) burnt it in our fireplace.
Instead, I really enjoyed the way the author managed to articulate and put in very convincing words a sense of unease with the way things are here in Silicon Valley... because, hell, yes, I used to work at Google, I had a four year stint at various VC-funded startups and I'm now at Apple -- most of what Mr Rushkoff says is, indeed, very true.
Now, I'm no historian, and too lazy to do some real research to find out whether what he says about Middle Age Italian commerce (and, yes, I'm from Italy too) is real or a conveniently warped version of it - but definitely the hollowing out of the workers' skills to the benefit of the capital aristocracy is an absolute reality in today's software industry, the most blatant effect the transfer of work from skilled, experienced developers to low-skilled, cheap and disposable outsourced masses - with the attendant "externalities" (in other words: the various Oracle and Microsoft reap the benefits, and you're left holding the candle of insecure, badly written and buggy software in your home PC, vulnerable to all sorts of malware).
It is also clear how the VCs (and, to a large extent, startup founders) are reaping the benefits of "cheap workers" (who accept to be paid in "fantasy money" aka hugely overvalued and, ultimately, worthless stock options) while society is left holding the candle of large number of workers who, after years of very hard work, are left with no jobs or healthcare.
And if the above makes you cringe your nose and want to go vote for Trump, trust me, I'd have been the first to yell "liberal nonsense!" -- and instead, I greatly enjoyed reading the well researched, measured and carefully articulated arguments, and appreciate that, indeed, all is not well in the Enchanted Land of the Unicorns.
Granted, there are parts of the book (especially in the last chapters) that are a bit too "unhinged liberal Kumbala feel-good utopia" - but one can happily skim them, and still find value in the book.
0 of 0 people found the following review helpful.
Very good
By Amazon Customer
Very good. My first book by D. Ruskhoff - but certainly not the last. If you want to understand how current digital economy and (private) investment works - read this book. Clear, concise with a good narration and with enough facts to support the author's point of view.
0 of 0 people found the following review helpful.
I bought this book so I would have a permanent copy!
By jan yakish
This is a great book. It explains why the people in the United States do not share in the current form of prosperity and what we can do to change it.
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