Friday, November 21, 2014

[S565.Ebook] Free PDF Frédéric Malle: On Perfume Making, by Frédéric Malle

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Frédéric Malle: On Perfume Making, by Frédéric Malle

Perfumier Frédéric Malle was born into the world of fragrances: his grandfather was Serge Heftler, founder of Dior Parfums. However, Malle describes his own role as that of a publisher, likening his label Editions de Parfums Frédéric Malle, founded in 2000, to the great French publisher Gallimard: “Not only did Gallimard publish the best authors in its time, but its books also look like nothing else,” Malle explains. “I said to myself, ‘I’ll do an Editions de Parfums like Editions Gallimard.’” The packaging of Editions de Parfums Frédéric Malle is modeled on Gallimard’s simple red and cream cover design, declaring the modest, unostentatious sensibility of its founder. Malle also functions as something of a curator: when developing a fragrance, he invites the best contemporary perfumers and gives them absolute creative freedom, supplying them with both an unlimited selection of ingredients and as much time as needed to compose the best possible scent. Pierre Bourdon, Jean-Claude Ellena, Edouard Fléchier, Olivia Giacobetti, Dominique Ropion, Maurice Roucel, Edmond Roudnitska, Michel Roudnitska and Ralf Schwieger are among the many perfumiers who have collaborated with Malle. In this beautifully produced luxury volume, Malle describes the process of creating a fragrance and collaborating with these great perfumiers. With a foreword by Catherine Deneuve, On Perfume Making offers a rare glimpse into the refined world of contemporary perfume.

  • Sales Rank: #691551 in Books
  • Size: One Size
  • Color: none
  • Brand: Angelika Books
  • Published on: 2012-01-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.00" h x 12.00" w x 15.70" l, 4.35 pounds
  • Binding: Hardcover
  • 112 pages
Features
  • Foreword by Catherine Deneuve; illustrated by Konstantin Kakanias
  • 112 pages
  • Angelika Books
  • French Fling Pop-In Shop

Review
"I was always the faithful sort: L'Heure Bleue by Guerlain was my signature scent. Until I discovered Frederic Malle, that is... I love the way Frederic works, building intriguing layers of notes and experimenting with a new rainbow of scents..." (Catherine Deneuve, Paris, 2011)"

Most helpful customer reviews

10 of 11 people found the following review helpful.
Pure art
By MyBeehive
This is a seriously beautiful large-format book. If you love the perfumes of Frederic Malle, or art books or BOTH, you will cherish this artifact. High quality images, text by Malle on the philosophy of the brand and then each perfumer is featured along with their creations for Editions de Parfums. I love to spray on one of the creations and then pull this book down and read the section about it, what a decadent treat. Highly recommended.

0 of 0 people found the following review helpful.
Love scent
By Paul Cram
It's a fine book. Though I guess I thought it would delve into more detail. It really reads a lot like sales pitch to me, more than what I expected- that of digging into more the the nitty gritty of the business.

2 of 2 people found the following review helpful.
Opens an imagination into the scent world.
By The Jackalope Mount
This is mostly a breakdown of the perfumers the author hired to make perfume and some of the smelly things they made. Super sexy. I want to smell exciting smelly things now. As hard as it is to encapsulate the beauty of this book, I'd say it feels like an attempt to liken perfume to fine art. Sadly, this sort of fine art is very hard to convey in a non-conventional medium. This book does a more splendid job of it than has any other book on a fragrance topic I have yet read.

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Wednesday, November 19, 2014

[I329.Ebook] Download PDF [(Systems Thinking: Creative Holism for Managers )] [Author: Michael C. Jackson] [Nov-2003], by Michael C. Jackson

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[(Systems Thinking: Creative Holism for Managers )] [Author: Michael C. Jackson] [Nov-2003], by Michael C. Jackson

  • Published on: 2003-11-14
  • Binding: Hardcover

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Friday, November 14, 2014

[C527.Ebook] PDF Ebook Retailing Management, by Michael Levy, Barton Weitz

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Retailing Management, by Michael Levy, Barton Weitz

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.

The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.

  • Sales Rank: #69728 in Books
  • Brand: RETAILING MARKETING
  • Published on: 2011-01-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.10" w x 8.80" l, 3.70 pounds
  • Binding: Hardcover
  • 704 pages

About the Author
Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001–2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.

Most helpful customer reviews

1 of 1 people found the following review helpful.
management
By Camillia L. Arelia
this book is a text book used by walmart thru their life long learning program set up at American Public University. It shows how decisions are made for management of businesses and what they are based upon.

1 of 1 people found the following review helpful.
Well put together with relevent information.
By Amazon Customer
Up to date and well put together, with relevant professional's tales. This is a nice professional's reference style read, this 'older' copy is not far off the next edition and is way cheaper to purchase.

1 of 1 people found the following review helpful.
love that bood
By sandra
I needed this book for one of my course at university.
the book is very clear and simple to understand. There are a lot of examples and images and that make the reading more interacting.

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Sunday, October 26, 2014

[Y317.Ebook] Free Ebook The Burning Secret (Arcadia Classics), by Stefan Zweig

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The Burning Secret (Arcadia Classics), by Stefan Zweig

A suave baron takes a fancy to twelve-year-old Edgar's mother, while the three are holidaying in an Austrian mountain resort. His initial advances rejected, the baron befriends Edgar in order to get closer to the woman he desires. The initially unsuspecting child soon senses something is amiss, but has no idea of the burning secret that is driving the affair, and that will soon change his life for ever.

  • Sales Rank: #1596435 in eBooks
  • Published on: 2015-07-03
  • Released on: 2015-07-03
  • Format: Kindle eBook

About the Author
Stefan Zweig (1881-1942) was an outstanding Austrian novelist, playwright, journalist, and biographer whose work became very popular in the US, South America, and Europe especially between the 1920s and 1930s. In 1904 he earned his doctorate degree in philosophy at the University of Vienna. Throughout his life he remained a pacifist, and instead of becoming a soldier at the start of World War I, he worked in the Archives of the Ministry of War. He became friends with notable people in history, including Romain Rolland, Sigmund Freud, and Arthur Schitzler. Among his most famous writings are Beware of Pity, Chess Story, and his memoir The World of Yesterday.

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3 of 3 people found the following review helpful.
beautiful coming of age novella
By W. Albert
So many, many coming of age stories s abound... Yet this is special & so magically, deeply reminds me (for some reason-perhaps it's pathos between mother & son) of the singularly great Irwin Shaw's " LUCY CROWN", read that one as well, please.

1 of 1 people found the following review helpful.
An abrupt journey from youth to manhood
By Amazon Customer
An abrupt journey from youth to manhood is related in this novella....The story is a moving, psychological drama of a young boy who is being used by a man attempting to gain his mother's attention....and finds himself puzzled and trapped in the tale that ensues.

0 of 0 people found the following review helpful.
Poetry and Metaphor
By Lizzie Eldridge
When you come across writing steeped in poetry and metaphor, and almost unconsciously so, you know you're in the presence of something unique. And this describes the work of Stefan Zweig. I read his novella, Chess, and The Burning Secret in quick succession and I'm in awe of his writing. In terms of plot, very little happens in any conventional sense, but in terms of the reach and scope of his fiction, a thousand things occur in a very short time.
In The Burning Secret, the young boy, Edgar, is overwhelmed with pride and gratitude when the Baron, a stranger from the adult world, shows him friendship and respect. This attention is short-lived, however, as the Baron's real intentions are towards Edgar's mother.
Initially oblivious to this and with an innocence gradually infused with knowingness, the action of the novel derives from Edgar's hurt, confusion, frustration, jealousy, anger and fierce determination to uncover the 'secret' motivating the seemingly bizarre behaviour of the adults.
And this is another strength (amongst many) in Zweig's book. The characters are so deftly and concisely drawn and yet so rich in psychological detail. We see the world through the eyes of a child whose rejection runs deep and, as adult readers, we also know the 'secret' Edgar is desperately trying to find out. Our inside knowledge versus Edgar's 'innocence' casts the adult behaviour in a somewhat absurd and ridiculous light. Thus, we empathise even more closely with the distress he suffers at the adults' ludicrous attempts to deceive him.
This double layer of perception - child protagonist/adult reader - enables Edgar's journey to be grasped for what it is: his adolescent sexual awakening. Running parallel to this, and only revealed at the end, is the journey of Edgar's mother. Her sexual journey ends where Edgar's begins and although the reasons behind this are far from 'pure', there is a sense of some form of reconciliation as the story ends on both a note of closure and a new beginning.
A brilliant book.

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Tuesday, October 21, 2014

[U379.Ebook] PDF Ebook Buddhism for the West: TheravAda, MahAyAna and VajrayAna; A Comprehensive Review of Buddhist History, Philosophy, and Teachings from the Ti

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Buddhism for the West: TheravAda, MahAyAna and VajrayAna; A Comprehensive Review of Buddhist History, Philosophy, and Teachings from the Ti



Buddhism for the West: TheravAda, MahAyAna and VajrayAna; A Comprehensive Review of Buddhist History, Philosophy, and Teachings from the Ti

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Buddhism for the West: TheravAda, MahAyAna and VajrayAna; A Comprehensive Review of Buddhist History, Philosophy, and Teachings from the Ti

  • Sales Rank: #4099265 in Books
  • Brand: McGraw Hill
  • Published on: 1974-05
  • Ingredients: Example Ingredients
  • Number of items: 1
  • Binding: Paperback

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0 of 0 people found the following review helpful.
Small but Great Overview of Buddhism +++
By Kevin Kiersky
"BUDDHISM FOR THE WEST, containing four comprehensive chapters covering the Founder and also the three great Branches of Buddhism, Theravada, Mahayana and Vajrayana, plus a personal "Colophon", is written from a fresh viewpoint -- that of a Western student who has experienced, and felt deeply, the need for a workable philosophy and a fuflilling way of life, simply presented, and pecularly applicable to the problems of today." [from front inside jacket cover]

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Monday, October 20, 2014

[B896.Ebook] Download Ebook Vibration Analysis for Electronic Equipment, by DAVE S. STEINBERG

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Vibration Analysis for Electronic Equipment, by DAVE S. STEINBERG

Vibration Analysis for Electronic Equipment, by DAVE S. STEINBERG



Vibration Analysis for Electronic Equipment, by DAVE S. STEINBERG

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Vibration Analysis for Electronic Equipment, by DAVE S. STEINBERG

VIBRATION ANALYSIS FOR ELECTRONIC EQUIPMENT

  • Sales Rank: #6010023 in Books
  • Published on: 2012
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, .0 pounds
  • Binding: Hardcover

Most helpful customer reviews

20 of 20 people found the following review helpful.
A tool for success
By Frederick C. Sebly
If a mechanical engineer has chosen a career in the world of electronics, I strongly recommend this easy to follow gold mine of a book. I say it is a gold mine because it applies directly to the engineers' job. There are no fluff chapters or topics. Everything applies. Steinberg has made it easy (and almost fun) to solve those every day shock, vibration and acoustic challenges. Finding the natural frequency of a body such as a PC board is so much simpler for me now. And a surprising tidbit was for me to discover some amazing facts concerning acoustics. This is especially important as applied to fan cooled electronic packages. Another important area of study was packaging for transportation. How many times have we simply said "Just pack it in foam"? Before reading this book, I couldn't be sure what foam density to use or what the optimum thickness was. Why guess? Do it right.
I borrowed this book from my employer, took it home and read it over the long Christmas weekend. I was so impressed, that I am purchasing my personal copy tonight. I won't be without it.

19 of 19 people found the following review helpful.
Application beyond just electronics
By Art Jackson
The author is obviously an engineer who understands the everyday practical problems a dynamicist faces. Some theory, but chock full of easy to understand, and more importantly, *useful* information necessary to put properly designed product out the door.
Don't let the title fool you. The focus of this book is electronics, but the material here is applicable to any vibration problem.
If you're doing any dynamics work, you NEED this book.

13 of 16 people found the following review helpful.
This Book is to the point, get it done, structural dynamics.
By Michael W. Rogers(waynor1@earthlink.net)
This reference is a must read for any structural engineer entering into the the electronic packaging world. You can't go wrong with the easy to understand examples and extra insight the book gives to the rapid engineering production world we live in today.
Michael Rogers - Structural Engineer

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Saturday, October 18, 2014

[Q848.Ebook] Free PDF One Flew Over the Cuckoo's Nest, by Ken Kesey

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One Flew Over the Cuckoo's Nest, by Ken Kesey

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One Flew Over the Cuckoo's Nest, by Ken Kesey

An international bestseller and the basis for the hugely successful film, Ken Kesey's One Flew Over the Cuckoo's Nest is one of the defining works of the 1960s.

In this classic novel, Ken Kesey’s hero is Randle Patrick McMurphy, a boisterous, brawling, fun-loving rebel who swaggers into the world of a mental hospital and takes over. A lusty, life-affirming fighter, McMurphy rallies the other patients around him by challenging the dictatorship of Nurse Ratched. He promotes gambling in the ward, smuggles in wine and women, and openly defies the rules at every turn. But this defiance, which starts as a sport, soon develops into a grim struggle, an all-out war between two relentless opponents: Nurse Ratched, backed by the full power of authority, and McMurphy, who has only his own indomitable will. What happens when Nurse Ratched uses her ultimate weapon against McMurphy provides the story’s shocking climax.

“BRILLIANT!”—Time

“A SMASHING ACHIEVEMENT...A TRULY ORIGINAL NOVEL!”—Mark Schorer

“Mr. Kesey has created a world that is convincing, alive and glowing within its own boundaries...His is a large, robust talent, and he has written a large, robust book.”—Saturday Review

  • Sales Rank: #1678 in Books
  • Color: Multicolor
  • Brand: Signet
  • Published on: 1963-02-01
  • Released on: 1963-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.52" h x 1.13" w x 4.25" l,
  • Binding: Mass Market Paperback
  • 272 pages
Features
  • Great product!

From Library Journal
Kesey's new introduction to this anniversary edition could very well be the last thing he worked on before shuffling off this mortal coil in 2001. Additionally, 25 sketches he drew while working at a mental institution in the 1950s, the inspiration for the novel, are littered throughout. Critics are divided on the meaning of the book: Is it a tale of good vs. evil, sanity over insanity, or humankind trying to overcome repression amid chaos? Whichever, it is a great read.
Copyright 2002 Reed Business Information, Inc.

Review
"A glittering parable of good and evil." —The New York Times Book Review

"A roar of protest against middlebrow society’s Rules and the Rulers who enforce them." —Time

From the Inside Flap
An international bestseller, Ken Kesey's One Flew Over the Cuckoo's Nest defined the 1960s era of ever-widening perspectives and ominous repressive forces. Full of mischief, insight, and pathos, Kesey's powerful story of a mental ward and its inhabitants probes the meaning of madness, often turning conventional notions of sanity and insanity on their heads.

The tale is chronicled by the seemingly mute Indian patient, Chief Bromden; its hero is Randle Patrick McMurphy, the boisterous, brawling, fun-loving rebel who encourages gambling, drinking, and sex in the ward, and rallies the other patients around him by challenging the dictatorial rule of Big Nurse. McMurphy's defiance -- which begins as a sport -- develops into a grim struggle with the awesome power of the "Combine", concluding with shattering, tragic results. In its unforgettable portrait of a man teaching the value of self-reliance and laughter destroyed by forces of hatred and fear, One Flew Over the Cuckoo's Nest is a classic parable that has left an indelible mark on the literature of our time.

Most helpful customer reviews

176 of 194 people found the following review helpful.
Fabulous and Inspirational
By Hassan Galadari
This novel officially ends the 4-book reading that I had set forth to get my teeth into this summer. I must say, that it truly stands out from anything I had read before it, be it this summer or anytime for that matter. Ken Kesey weaves a tale that is smart, witty, sometimes insane and ultimately tragic. Though the setting is mainly in a mental asylum somewhere in Oregon, this story has a universal appeal to it that can be felt by anyone, anwhere in this world.
R.P. McMurphy is a sane man that, due to a brush with the law, opts for being committed in a mental asylum rather than be incarcerated with hard labor. Upon his entry in the secluded world of the asylum, he strips all the barriers formed and starts laying his own rules, in his own way. This leads to problems with the head honcho of the place. A big, gruesome, and menacingly evil Nurse Ratched, dubbed Big Nurse for her huge frame and even huger bosom. The rollercoaster, that patient McMurphy takes the inmates through, finally leads them to realize the ultimate goal. That man, no matter the situation, can always hold his destiny in his hands. This knowledge, achieved in the end, does not come without a price.
Set in the late 60s, early 70s, One Flew Over the Cuckoo's Nest is a gem of modern literary works that came out at the time. It brought out a wonderfully-made movie, starring Jack Nicholson as McMurphy. The role defined him as an actor to be reckoned with. Though the mavie is seen through the eyes of McMurphy, the novel's perspective looks at things through the eyes of a big half white, half Native American inmate, that acts deaf and dumb in front of the asylum's staff. The narrative, because it is through the eyes of a mental patient, can at times be truly insane. That's where the fun really lies. Kesey works his magic in making us feel the insanity and despair of the patients. He can be funny, in a laugh out loud kind of fashion. He can also be tragic, when you realize what the inmates go through each passing day. The novel is a definitive treatment of the age old abode of individual versus establishment.
This is a very human story, with a lot of suffering and exploration of man's insecurities. It has become a classic that some schools have even recommended as part of their curriculum. Through all the ups and downs of the story, I was, forever inspired and ultimately liberated in mind to finally realize that you can take away a man's life, but never his freedom. The book receives my highest recommendation.

1 of 1 people found the following review helpful.
Plumb Crazy
By Niles Jacobsen
Ken Kesey's "One Flew Over the Cuckoo's Nest" was one of the most powerful books I have ever read. Although the story takes place mainly in a mental hospital, its ramifications can be felt in all of the broader society. The struggles depicted in the various characters, both internally and inter-personally, will give the reader pause and perhaps change your perception on life.

The story at its core encompasses the struggle between the individual (portrayed by Randall McMurphy) and the establishment (Portrayed by nurse Ratched.) It is told through the eyes of the schizophrenic half-Indian known as Chief Bromden. Bromden has pretended to be deaf and dumb for so long that everyone takes this fact for granted. It also allows him to overhear comments from the staff that others would not. The Chief is an interesting choice as narrator, and at times it seemed like he was rambling on about nothing. Unreliable narrators can be a touchy thing, but Kesey is able to navigate his way through the Chief's mind, and in time we find his ramblings have a purpose. He views the establishment as a machine, which he refers to as "the combine." He speaks of fog machines, wires in the walls, and robotic people, and views them as part of the combine. Even the name of the nurse, Ratched, sounds almost like "ratchet," which is a common tool. The Chief sees the struggle between the Big Nurse, as he calls Ratched, and McMurphy, and even though he has a sense right away that McMurphy is different, Bromden doesn't hold out much hope. After all, the combine is a massive machine and the Chief knows what it did to him. Bromden tells McMurphy he "used to be big," but not any more. The Chief's mother, a white woman from town, along with the government, broke down both he and his father and became bigger than both of them put together.

The antagonist is Ratched, an ex-army nurse who rules the ward with an iron fist. She preys on the weaknesses of the patients and attacks them in those areas. She is all about control and power, and over her long career has devised many ways of projecting this with a cold, machine-like efficiency. Ratched has hand picked her staff based on their cruelty and submissiveness. The Chief calls her "The Big Nurse," which reminds me of Orwell's Big Brother, and mentions early on that "The Big Nurse tends to get real put out if something keeps her outfit from running like a smooth, accurate, precision-made machine" (pg 24). Indeed the Chief sees her as a machine, part of the combine who's purpose is to make others small. Ratched represents the oppressive nature and de-humanization present in modern society.

And then there is Randle McMurphy. Sent to the ward from a work farm (because it's "easier" time), McMurphy comes in loud and confident. His singing and laughter are something new for the patients so used to suppressing their emotions. And he is definitely not the kind of patient the mechanical and repressive Nurse Ratched wants. It only takes McMurphy one group session to see Ratched's method of exposing the patient's weakest areas and pecking them into submission. Harding, the subject of the group meetings earlier frenzy, explains that it was all therapeutic. McMurphy, however, gives Harding his perception: "what she is is a ball-cutter. I've seen a thousand of 'em...people who try to make you weak so they can get you to...live like they want you to. And the best way to do this...is to weaken you by gettin' you where it hurts the worst" (pg 56). So McMurphy, ever the gambling man, makes a bet with his fellow patients that he would be able to make Ratched lose her composure, and he accomplished this by using her own tactics against her. As he pulls Bromden and the others out of the "fog" and makes them big again, McMurphy unwittingly becomes the savior of his fellow patients. It did not go un-noticed that the electroshock table was cross-shaped with the patient restrained by the wrists and feet and a "crown" placed over his head. When McMurphy rips Nurse Ratched's tightly starched uniform and exposes her breasts, he is symbolically exposing her hypocrisy and breaking the power she had once wielded over the patients. Chief Bromden's final act of mercy cemented Nurse Ratched's fall as well as giving McMurphy the dignity that he had earned.

Perhaps the largest piece of advice I pulled from this novel is to never let anyone or anything take your individuality. Society in general would like to have everyone fit into the same mold because then the people are easier to predict and control. However, we all need a McMurphy in our lives to show us that we can still be individuals and fit into society. And when The Combine tries to weaken you and make you conform, just throw your head back and laugh like McMurphy, "because he knows you have laugh at the things that hurt you just to keep yourself in balance, just to keep the world from running you plumb crazy" (pg 233).

63 of 70 people found the following review helpful.
Simply Divine
By Jeffrey Leach
Counterculture icon and author Ken Kesey (1935-2001) wrote his first novel, "One Flew Over the Cuckoo's Nest," in 1960. The book was a response to the author's experiences testing mind-altering drugs for the federal government and his later tenure as a nurse's aide in the same facility. In the introduction to the novel, Robert Faggen places this seminal novel in its proper context, arguing that this book incorporates several themes of the 1950's: the Cold War, the plight of the Native Americans, the reliance on psychiatry as a cure all for social problems, and the vestigial remnants of McCarthyism. Even if you could care less about how Kesey's book fits into American cultural history, you could hardly fail to miss the overarching theme of his novel: the tensions between the individual and the state, between those trapped in an industrial society and those who wish to live in freedom. There is a film version of this book starring Jack Nicholson and Louise Fletcher that adequately captures Kesey's stark visions.
The author's tale takes place in a mental asylum at an unknown time. Perhaps this is because time has little importance to the inmates in the facility. The people in this particular ward of the hospital fall into categories of `acute' or `chronic,' depending on whether they have hope of recovery or are irrevocably ill. The days are full of drudgery, an endless round of medications interspersed with playing cards against the background of canned polka music. Everyday the acute patients meet for group therapy that really doubles as a McCarythyesque tattling session. The name of the game is acquiescence to the myriad rules and regulations of the institution. Those inmates who violate the rules earn a trip to the disturbed ward or a quick trip to the electroshock chamber. Repeated disobedience could lead to a lobotomy. Predictably, fear is the perpetual state in which most of the patients live. But with the appearance of a nonconformist named Randle McMurphy, fear starts to give way to a burgeoning hope that life will become better in this hospital.
The narrator of this story is Chief Bromden, a mixed blood Indian who is a patient in the ward. This man spends his days mopping and sweeping the floors while hearing and seeing everything that goes on around him. The Chief fears that something called the `Combine' controls the world. For him, the `Combine' is the machinery that fills the walls and floors of the hospital, constantly spying on and controlling the men in the ward. He believes that those who work in the asylum are actually full of cogs and gears, are part of this giant, controlling machine. Moreover, the staff and the patients believe that Bromden is a deaf mute. He isn't, but Kesey's choice of this Indian as the narrator of unfolding events is a stroke of brilliance. Since no one thinks the Chief can hear or speak, he becomes privy to every activity in the institution. The staff speaks freely around him because they feel they have nothing to worry about. His cleaning duties allow him full access to every area of the floor, including the room where the staff meets to discuss other inmates. You cannot help but like Bromden, and you quickly question whether his observations are truly the ramblings of a madman.
The central figure in Bromden's `Combine' theory is Nurse Ratched, sometimes referred to as `Big Nurse.' This seemingly grandmotherly woman personifies the Chief's fear of control and cold aloofness. Ratched runs the floor from her little glass booth, her hands on the levers of the machinery that controls the lights, the music, the group therapy sessions, and even most of the doctors. Her voice alone controls the destiny of the inmates. Ratched enforces the rules and regulations, and she decides who receives punishment or release. Big Nurse encourages stool pigeons and belittles the patients with implied threats and stony glares, often masked under an ersatz exterior of patience and cheerfulness. With the arrival of McMurphy, Ratched prepares for a battle of wills that by extension is a war between the individual and the state.
Randle McMurphy is a boisterous, tattooed, redheaded troublemaker ducking a sentence on a work farm by acting crazy. Right from the start, McMurphy undermines the rules and regulations of the hospital. He gambles for money, wonders the hall wearing nothing but towels, sings, and challenges Ratched's authority by going to the floor doctor to receive rule waivers. But far, far worse is McMurphy's effect on the other inmates in the institution. His breezy spirit and tenaciousness encourages others to demand changes in the daily routine. Randle is a subversive of the worst type, and Ratched will do anything in her power to slap down this upstart to her fascistic rule. The end of the story seems to mark a significant defeat for the concept of individualism, but if one reads closely it is apparent Kesey keeps the dream of freedom alive however ephemeral it may be.
Although I disagree strongly with Kesey's career as a counterculture mainstay, I loved this book. Everything about it is brilliant, from the characterization to the tight writing style. The Penguin edition even includes pencil sketches of people Kesey drew during his work as a nurse's aide. These haunting sketches add a special dimension to the text. Ultimately, the novel works because of its messages of freedom versus entrapment and the dangers of both conformity and nonconformity to the human soul. I recommend you run, not walk, to get this book.

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