Saturday, February 1, 2014

[C710.Ebook] PDF Download Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising, by Benjamin Hart

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Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising, by Benjamin Hart

This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are:* make sure that you are writing to the right people, that is, that you have secured the right mailing list* your letters should come across as a personal communication from one person to another* write about what your reader is interested in, not what you, the writer, are interested in. Hart's book is chock full of other rules, tips and axioms for effective letter writing, list selection, database management and the design and production of mailings that will help ensure success. Anyone who is involved in direct mail marketing on any level should read, and re-read, this book often.

  • Sales Rank: #1674148 in Books
  • Brand: Brand: Jameson Books, Inc.
  • Published on: 2010-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .89" h x 5.34" w x 8.28" l, .95 pounds
  • Binding: Paperback
  • 240 pages
Features
  • Used Book in Good Condition

About the Author
Ben Hart is the author of four books of history and political commentary, and also is one of the most successful direct mail fund raisers in America. A graduate of Dartmouth College, he is president of a direct marketing agency and also an active consultant to numerous non-profit organizations.

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0 of 0 people found the following review helpful.
Has all the vital info you need
By Audiophile
Great place to start, if you're starting out. This book dissects the parts of a successful direct mail appeal and acquaints readers with the world of mail appeals. Very good book to start. My copywriting improved dramatically with it.

0 of 0 people found the following review helpful.
Newbie Material
By Amazon Customer
Ben Hart is a pro - but a lot of his stuff is familiar. Good for a newbie who hasn't had much experience.

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Friday, January 31, 2014

[M418.Ebook] Download PDF Retail Architecture S-XXL: Developement, Design, Projects (English and German Edition), by Jons Messedat

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Trade is subject to rapid change at the Point of Sale: the massive growth rates of virtual trading platforms are changing buying patterns in an epochal manner. This is why in recent years significant sums were invested in sophisticated
architecture for supermarkets and shopping centres. A trend going towards more urbanity and quality for cities and landscapes is becoming apparent. The book provides an expert overview of current developments in different
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  • Sales Rank: #2398081 in Books
  • Brand: Messedar, Jons
  • Published on: 2015-07-07
  • Original language: English, German
  • Number of items: 1
  • Dimensions: 11.27" h x .95" w x 9.71" l, .0 pounds
  • Binding: Hardcover
  • 232 pages

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Four Stars
By Amazon Customer
good in detail.

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Thursday, January 30, 2014

[K242.Ebook] Download PDF A Textbook of Belief Dynamics: Theory Change and Database Updating (Applied Logic Series) (Volume 2), by Sven Ove Hansson

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A Textbook of Belief Dynamics: Theory Change and Database Updating (Applied Logic Series) (Volume 2), by Sven Ove Hansson

The mid-1980s saw the discovery of logical tools that make it possible to model changes in belief and knowledge in entirely new ways. These logical tools turned out to be applicable to both human beliefs and to the contents of databases. Philosophers, logicians, and computer scientists have contributed to making this interdisciplinary field one of the most exciting in the cognitive scientists - and one that is expanding rapidly. This, the first textbook in the new area, contains both discursive chapters with a minimum of formalism and formal chapters in which proofs and proof methods are presented. Using different selections from the formal sections, according to the author's detailed advice, allows the book to be used at all levels of university education. A supplementary volume contains solutions to the 210 exercises. The volume's unique, comprehensive coverage means that it can also be used by specialists in the field of belief dynamics and related areas, such as non-monotonic reasoning and knowledge representation.

  • Published on: 2010-12-05
  • Released on: 2010-12-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 1.09" w x 6.10" l, 1.47 pounds
  • Binding: Paperback
  • 399 pages

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4 of 4 people found the following review helpful.
excellent guide to belief change!
By El Edu.
When was the last time that you changed your mind? I hope it was not long ago.
With this phrase, Sven Ove Hansson introduces the reader to the topic of his book: The Dynamics of Belief (usually referred to as belief revision or logic of theory change).
Who can be interested in belief dynamics? The list is long: philosophers that want a model for the behaviour of the rational agent with respect to his belief dynamics, or for the changes in scientific theories; legal theorists that seek a model that would represent the dynamics of amendments, promulgations or derogations in the legal codes; computer scientists that want a model to formalize the notion of updating databases and knowledge bases; etc.
The belief dynamics was introduced in the late 70's, and the seminal paper of Alchourron, Gardenfors and Makinson 1985, where they presented the (later called) AGM model, became its main milestone.
The AGM model was used as a formal framework to characterize the dynamics and state of belief of a rational agent \footnote{{\sc Peter G{a}rdenfors}. " Knowledge in Flux: Modeling the Dynamics of Epistemic States}. The MIT Press, Cambridge, 1988.}. The beliefs are represented by sets of sentences closed under logical consequence (belief sets). Further works (in which Hansson was one of the most important researchers) extended the model to non-closed set of sentences (belief bases).
In the AGM framework, the dynamics of belief recognizes three basic operations: Expansion consists simply in adding a new belief to the corpus of belief. Revision, related to expansion, incorporates new beliefs, but, as opposed to expansion, consistency is preserved. Consequently, the revision process must eliminate enough sentences to avoid contradiction with the new belief. Contraction occurs when some beliefs are retracted but no new belief is added.
These changes have the following constraints (in priority order): {\bf 1.} " Primacy of new information}: the new information is always accepted {\bf 2.} " Consistency}: if possible, the new belief set must be consistent {\bf 3.} " Minimal loss of previous beliefs}: This criteria attempts at retaining as much of the old beliefs as possible. \\
In the 80's the AGM model acquired the status of a standard model, and was characterized in at least five different equivalent ways: " Postulates, partial meet functions, epistemic entrenchment, safe/kernel contraction" and " sphere-systems".\\
In the 90's, the AGM model was extended, generalized and modified. Among these extensions, we can mention: Non prioritized belief revision, iterable belief change functions, withdrawal functions, modal logics for theory change, hidden structures of beliefs, etc..
In this book, Sven Ove Hansson made an exhaustive description of the AGM model and its equivalent presentations, both in belief sets and belief bases. He also included a wide compilation of the approaches mentioned above developed until the end of 1993 and some further developments. The book has two major achievements: It bridges the gap of a textbook on this subject (the only previous one was the mentioned Gardenfors' book) and provides a deep study of the dynamics in belief bases, needed to apply the AGM model to real contexts.
The book is perfectly oriented to teach courses in belief dynamics, and provides a list of suggested courses (page 1) according to the level of the audience.
Each chapter is divided into two parts: the first one is more colloquial and useful to understand the intuitions, the construction and the purposes of the different approaches. The second one, marked in all cases with ``+", is devoted to the formal apparatus of the previous part. In the "informal" part, the theorems and properties are explained, but the proofs are left to the ``+" parts (in some of them, new and more elegant proofs are provided).
Chapter 1 introduces belief dynamics and the basic tools needed to represent beliefs: logical consequence, belief sets, belief bases, expansions, remainder sets. Chapter 2 explains contraction, including the five AGM presentations and the representation theorems that show the equivalence among them. This chapter also opens the discussion to alternative models like Severe contraction, or Levi's contraction. Chapter 3 is devoted to revision, its different presentations, alternative models and its relation with contraction. In Chapter 4, Hansson introduces an analysis which relates changes in belief bases to changes at "knowledge level"\footnote{See: {\sc Allen Newell}. The knowledge level. " Artificial Intelligence 18\/} (1982), 87--127.}. Chapter 5 presents two extension for the representation language: modal sentences and conditional sentences. Introducing the latter in the representation of belief is incompatible with the Ramsey test. This incompatibility is well known as " Gardenfors impossibility theorem}. Chapter 6 introduces the reader to open problems.

To sum up, this book is an excellent guide to belief change researchers who need a summary of the area. It is also an excellent textbook for beginners who can read the book by following any of the courses suggested.

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Tuesday, January 28, 2014

[K343.Ebook] Download PDF Mastering IOS Game Development, by Miguel DeQuadros

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Master the advanced concepts of game development for iOS to build impressive games

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iOS is an operating system for Apple manufactured phones and tablets. Mobile gaming is one of the fastest-growing industries, and compatibility with iOS is now becoming the norm for game developers. SpriteKit is part of the native SDK from Apple, and enables developers to make simple entry into game development without unnecessary overhead and a long learning process. SpriteKit also provides other functionality that is useful for games, including basic sound playback support and physics simulation. In addition, Xcode provides built-in support for SpriteKit so that you can create complex special effects and texture atlases directly in Xcode. This combination of framework and tools makes SpriteKit a good choice for games and other apps that require similar kinds of animation.

Become a master in iOS game development through this fast and fun guide!

In the beginning, we'll tell you everything you need to plan and design your game. You'll then start developing your game through step-by-step instructions using the various built-in technologies of Xcode. From there on, we discuss how to deploy your game to the iOS App Store, as well as monetizing it to make more revenue. You will also learn advanced techniques to improve your game playing experience, including better multi-tasking, improved performance optimization, battery management, and more. To end the book off, we'll show you how to update your game with different features, then port the update to the App Store.

Style and approach

This book provides an easy-to-understand and fun approach to game development, with step-by-step instructions and detailed explanation of each block of code. The topics covered range from easy to advanced, so buckle up for a fast-paced ride!

  • Sales Rank: #2443863 in Books
  • Published on: 2015-12-29
  • Released on: 2015-12-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .52" w x 7.50" l, .88 pounds
  • Binding: Paperback
  • 228 pages

About the Author

Miguel DeQuadros

Miguel DeQuadros is a game developer and the founder of the independent development studio, Wurd Industries, based in Ontario, Canada. He has been developing iPhone games since the release of the App Store back at the exciting release of iOS 2.0. Since then, he has released 10 games and 1 entertainment app world-wide on the App Store with more to come from Wurd Industries. He was originally interested in 3D animation and graphical design, which he focused on mainly in 2004. But, he then got the game development bug and has been developing iPhone apps since 2008, which also allows him to use his creativity and knowledge of 3D animation for cut scenes and videos within his apps, and he is loving every minute of it. Starting from his first project, Toy Tennis, back in 2008, down to his current project, SpaceRoads, for PC, Mac, Wii U, and other platforms, he continues to develop high-quality apps and games alike. Moving away from simple game development tools, he now primarily uses Unity3D, 3D Studio Max, and the Unreal Engine for his current project in an aim to create very high-quality games. His games can be seen on the App Store on iOS, Steam Greenlight, Amazon, and IndieCity, and of course on his website, www.wurdindustries.com. His games have been reviewed on YouTube by Action Soup Studios, and you can also find his interviews there.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This is a book I would highly recommend to anyone who wants to learn or improve their ...
By Sladan
This is a book I would highly recommend to anyone who wants to learn or improve their game development skills on the iOS platform. The book is well written and the author does a great job at explaining the different concepts of game development, including all the steps needed for releasing the game on the App Store.

I do believe that you should have some prior experience in order to get the most out of this book, readers without any programming knowledge might find it a bit tough to follow. So if you have some experience and want to learn more about iOS game development, this book could be a great starting point. It certainly was for me.

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Tuesday, January 21, 2014

[K319.Ebook] Ebook Download Roadcraft: The Police Driver's Handbook, by Philip Coyne, Penny Mares, Barbara MacDonald

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Roadcraft: The Police Driver's Handbook, by Philip Coyne, Penny Mares, Barbara MacDonald

  • Sales Rank: #2306217 in Books
  • Published on: 2007-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x 5.50" w x .50" l, .0 pounds
  • Binding: Paperback
  • 176 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Very good general driving text, no info on Police driving however
By Amazon Customer
This book functions as what most Americans would consider a Drivers Ed. text book. It is a very good one, but it is specific to the UK (which side of the road is driven on, signs, etc). It goes into much greater detail on the physics of a vehicle in motion then most texts of the sort would do, and does a good job of explaining this material. The book does not have any information relating to high speed or pursuit driving, and states that these are subjects best learned with an instructor. As a general text about driving it's a 5 star book, those looking for information about police driving (as I was) look else where such as Bob Bondurant on Police and Pursuit Driving.

0 of 0 people found the following review helpful.
Easy to use
By Anita Dekker
Easy to use. Also have the riders book. Excellent tips. Easy to read and understand. Great as part of the IAM riding.

0 of 0 people found the following review helpful.
Classic book to make you a better driver
By Mark Jacobs
This book is a classic - written for highly qualified UK police drivers but a worthwhile, informative instruction guide for the rest of us / civilians.

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Monday, January 20, 2014

[S730.Ebook] Ebook Download Idea Man: A Memoir by the Cofounder of Microsoft, by Paul Allen

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“The entire conversation took five minutes. When it was over, Bill and I looked at each other. It was one thing to talk about writing a language for a microprocessor and another to get the job done….If we’d been older or known better, Bill and I might have been put off by the task in front of us. But we were young and green enough to believe that we just might pull it off.”

Paul Allen, best known as the cofounder of Microsoft, has left his mark on numerous fields, from aviation and science to rock ‘n’ roll, professional sports, and philanthropy. His passions and curiosity have transformed the way we live. In 2007 and again in 2008, Time named him one of the hundred most influential people in the world.

It all started on a snowy day in December 1974, when he was twenty-one years old. After buying the new issue of Popular Electronics in Harvard Square, Allen ran to show it to his best friend from Seattle, Bill Gates, then a Harvard undergrad. The magazine’s cover story featured the Altair 8800, the first true personal computer; Allen knew that he and Gates had the skills to code a programming language for it. When Gates agreed to collaborate on BASIC for the Altair, one of the most influential partnerships in the digital era was up and running.

While much has been written about Microsoft’s early years, Allen has never before told the story from his point of view. Nor has he previously talked about the details of his complex relationship with Gates or his behind-closed-doors perspective on how a struggling start-up became the most powerful technology company in the world. Idea Man is the candid and long-awaited memoir of an intensely private person, a tale of triumphant highs and terrifying lows.

After becoming seriously ill with Hodgkin’s lymphoma in 1982, Allen began scaling back his involvement with Microsoft. He recovered and started using his fortune—and his ideas—for a life of adventure and discovery, from the first privately funded spacecraft (SpaceShipOne) to a landmark breakthrough in neuroscience (the Allen Brain Atlas). His eclectic ventures all begin with the same simple question: What should exist? As Allen has written:

To me, that’s the most exciting question imaginable….From technology to science to music to art, I’m inspired by those who’ve blurred the boundaries, who’ve looked at the possibilities, and said, “What if…?” In my own work, I’ve tried to anticipate what’s coming over the horizon, to hasten its arrival, and to apply it to people’s lives in a meaningful way…The varied possibilities of the universe have dazzled me since I was a child, and they continue to drive my work, my investments, and my philanthropy.

 

Idea Man is an astonishing true story of ideas made real.

  • Sales Rank: #310386 in Books
  • Brand: Brand: Portfolio Trade
  • Published on: 2012-10-30
  • Released on: 2012-10-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x 1.00" w x 5.50" l, .70 pounds
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

Review
The virtual world he imagined is now as real as concrete ... the very fabric of a twenty-first century that he and a tiny club of others literally invented. Shy, humble, brilliant ... Paul Allen's intellect and generosity of spirit are there on every page. Bono Paul's natural curiosity will always guide him into uncharted waters. Whether it's a newfangled device called the personal computer; exploring the bottom of the sea or deep space; music, movies, and museums; or perhaps his most significant adventure so far-the human brain-two things are certain: It won't be the same afterward, and it will be an extraordinary journey. Peter Gabriel Paul is a true adventurer in every sense of the word and, as a friend, he is both loyal and generous of spirit. His ideas have helped shape the world we live in, and witnessing the way his mind works is like watching a Jimi Hendrix guitar solo: you have no idea how he does it, but it blows your mind. Dave Stewart This son of Oklahoma, by way of Seattle, electrocuted a classmate, soldered his skin, gassed the family pet, purposely crashed systems, dove in Dumpsters for coffee-stained printouts, and went on to create the engine that changed the world. Dan Ackroyd

About the Author
Paul Allen is the billionaire technologist and philanthropist who cofounded Microsoft with Bill Gates. He is the chairman of Vulcan Inc. and founder of the Allen Institute for Brain Science. He also owns the Seattle Seahawks and the Portland Trail Blazers, and is co-owner of the Seattle Sounders pro soccer team. He lives on Mercer Island, Washington.

Visit www.paulallen.com

Most helpful customer reviews

84 of 87 people found the following review helpful.
Well worth reading; first half better than 2nd half.
By Jaewoo Kim
This book details Paul Allen's story on the beginning of Microsoft and his relationship with Bill Gates. The 2nd half of the book deals with his sport teams (TrailBlazers and Seahawks), space planes, investments, life as a wealthy mogul, and recent events.

Contrary to the press reports, this book draws a neutral portrait of Bill Gates. He is both highly praised and criticized. The book truly delivers an unvarnished view of Bill Gates and the beginnings of Microsoft. If you are into tech-history, this book should not be missed.

I think the title "Idea Man" is spot-on. Paul is the founding Visionary of Microsoft. He had the world-changing ideas and inspirations. But it was mostly Bill Gates who sorted them out and drove Paul Allen and rest of Microsoft's employees to execute those ideas into a reality. It is important to note that game changing ideas at Microsoft were somewhat lacking after Paul Allen left Microsoft. Instead, Microsoft became more like Bill Gates, an entity that is ruthless, sucessful, and technically brilliant. Yet, Microsoft lacked a vision and played mostly catchup to other visionary companies and ideas (Netscape, Apple, smartPhones, tablets, game consoles etc). I am convinced that Microsoft may have been a different and a more visionary company if Paul Allen had stayed.

I have also read the two books written by Bill Gates. In both books, Bill Gates gives strong endorsement and credit to Paul Allen for the co-founding of Microsoft. The two men have known each other for over 40 years and grew up together. The bond between the two seems very deep.

Pros:
1)This book is written in an extremely fluid style. I am not sure if Paul hired a ghostwriter, but if the book was mostly first-hand written, then I am impressed.
2)Paul Allen provides details on his days with Bill Gates at Lakeside school, Harvard, and Microsoft. When Paul Allen asked Bill Gates how large their software company could be, Bill replied "about 35 employees" and Paul Allen thought that was little ambitious.
3)The story of the founding and the early days of Microsoft was very engaging. It kept me up until 4am reading this book.

Cons:
1)Where is the sage advice? What would have Paul Allen done differently? He takes a passive retroactive account of his past, and does not delve too much into the lessons he has learned from them.
2)Where is the analysis of the past, the current, and the future state of technology? I am especially interested on Paul Allen's take on technology's future 10-20 years down the road.
3)This book is missing huge parts of Paul Allen's life. Paul Allen writes mostly about his relationship with his parents and Bill Gates. I don't think one could categorize this book as a complete autobiography.

Overall, I highly recommend this book. This book is not written as a completely autobiography. Yet, it provides rich details on many things people would find interesting and engaging.

18 of 21 people found the following review helpful.
If you're into tech the first 30% is a must read
By Amazon Junky
I recommend the first 30% of this book for anyone in the tech field who wants an insider's view of the guts of starting a software business in the early days. There is some candid insight into Gates' and Allen's personalities and in my perspective, sheds some light on why some things about Silicon Valley culture are the way they are--some of the traditions, norms, mores, and such were clearly birthed at Microsoft (and to a lesser degree Xerox Parc and HP) and seeded to all those companies that followed. Beyond that, with some exceptions (the discussion on winning the X Prize, for example), I felt the book devolved into a cross between "I'm a billionaire and still don't feel fulfilled" and "then, I played guitar with Mick Jagger." I stopped about 80% of the way through and have no desire to finish.

24 of 28 people found the following review helpful.
Interesting look into the life of "the other" creator of MicroSoft
By J. Lee
Paul Allen is a strange renaissance-man type nerd, and he has a mostly interesting tale to tell. Here were the ups and downs of his tale to me:

- The first half of the book is more engaging than the second
The book is really about three different phases of his life. The first two phases cover the first half of the book. In the first phase is his childhood, discovery of his passion for computers and forming a friendship with Gates through a common love of computer programming. The second phase is the creation of Microsoft and subsequent struggles with Bill as the company grows.

Paul left MS before it went public, and in a few short years his stock options turned him into a multi-billionaire. Adrift without a purpose and lots of money, the second half of the book covers his investments into mostly unprofitable ventures as he explores whatever strikes his fancy. He likes basketball, so he buys a basketball team. He still wants to make a mark as a solo visionary in technology, so he starts a technology think tank. He's fascinated by space so he funds the first commercial space flight. He likes movies so he gets involved in the creation of DreamWorks... and well, a whole lot of other things, as well. Some of these are more interesting than others. Some of them venture into total nerdy detail which one will only find fascinating if they're equally obsessed with the topic.

2. Paul's a good logical writer and doesn't hold back from sharing his (or others) flaws, but his logical approach tends to keep real feeling out of his story.
The most engaging parts are about his relationship with Bill. It is pretty much the only area where some much less analytical insights are provided. Even when he discusses the life-threatening illnesses he faced - it seems almost impossible for him to really express his feelings in a meaningful way. That said, he's also a surprising dreamer and dedicated visioniary, who lives in his own head and is easily taken advantage of - which makes for some fascinating insights into his role at MS and how he's handled his wealth.

3. Even for the non-computer geek, there's bound to be something in his tale that will capture your imagination.
Overall, the book offers a compelling look at how timing, luck, opportunity, obsession and personalities came together to create a global company. For those interested in the fate of MS today he offers interesting insight and opinions. For those more interested in technology and computers than business - the description of the trip from before there were PC's to the connected world we live in today is fascinating. If you're an NBA, NFL or sci-fan, well there's some interesting insights there, as well. Still, there's also some occasionally odd ventures off into descriptions of strange things that seem only placed in them because they interested him. (a description of his safari to Africa comes to mind)

BOTTOM LINE: 3.5 stars - Paul has an interesting life and insights on the creation of Microsoft, technology, wealth, and business, and ultimately he paints a pretty clear picture of who that "other man" that created Microsoft is, and why he deserves a little more credit for it than he's generally received.

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Wednesday, January 8, 2014

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CAPM EXAM Simplified-5th Edition- (CAPM Exam Prep 2013 and PMP Exam Prep 2013 Series)Aligned to PMBOK Guide 5th Edition, by Aileen Ellis

Gain knowledge and confidence to pass the CAPM® Exam by utilizing over 800 sample questions. CAPM® Exam Prep Simplified 2013 provides detailed solutions explaining why the best answer is best and the wrong answers are wrong.

To learn to ride a bike, a person must ride a bike. To learn to pass the CAPM® Exam, a person must practice with hundreds and hundreds of CAPM® Exam Prep sample questions. CAPM® Exam Prep Simplified 2013 provides hundreds of sample questions with detailed solutions explaining why the best answer is best and the wrong answers are wrong.


For every section of the PMBOK® Guide -CAPM® Exam Prep Simplified 2013 provides:

- a summary of the most important ideas for CAPM® Exam Prep

- CAPM® Exam Prep exam tips (several hundred exam tips in total)

- sample questions for each and every process of the PMBOK® Guide

- detailed solutions for each sample question, including a reference, to the PMBOK® Guide, a description of why the best answer is best and descriptions of why each of the wrong answers are wrong.


Other Sections of the book include:

- summary tests are dispersed throughout CAPM® Exam Prep Simplified 2013

- complete 150 question CAPM® EXAM Prep sample exam, with details explanations of the right and wrong answers

- list of key names to recognize for the CAPM® exam

- exam question strategy with focus on tool and technique type questions

  • Sales Rank: #1309912 in Books
  • Published on: 2013-06-17
  • Binding: Spiral-bound
  • 350 pages

About the Author

Aileen Ellis, PgMP®, PMP®, is The PMP® Exam Prep Expert. She is the owner and proudly the only instructor for AME Group Inc., a Registered Education Provider (REP®) through the Project Management Institute (PMI®). She personally instructs project managers to gain the confidence and knowledge to pass the PMP® Exam and the CAPM® Exam. She has helped more than 10,000 professionals obtain their PMP® and over 1,000 professionals obtain those coveted letters: CAPM®. Working with thousands of students from dozens of countries, Ms. Ellis has gained a thorough understanding of the ins and outs of the PMBOK® Guide, the exam content, and proven test-taking strategies.



Ms. Ellis began teaching PMP Exam Prep Workshops in 1998 and CAPM Exam Prep Workshops in 2007. Over the years she has mastered how students learn best and has incorporated those lessons and methods into her PMP Exam Prep Books and CAPM Exam Prep books. Her approach is focused on understanding the Project Management Processes and their interactions, with limited memorization. Ms. Ellis not only leads workshops to help students study for and pass the CAPM® Exam ,PMP® Exam, and the PgMP® Exam through review of content and hundreds of sample questions, she provides materials (books, sample questions) to other REP®s and PMI® Chapters to support their educational efforts.



Ms. Ellis lives in Colorado Springs with her husband, Terry, and their two children, Nick and Alex. When not teaching, coaching or writing, Ms. Ellis spends her days hiking the Colorado mountains.

Most helpful customer reviews

10 of 11 people found the following review helpful.
Poor detail, no editing, missing and incorrect content, bogus testimonials.
By A2Z
Quick summary:
Poor detail, no editing, missing and incorrect content. Other testimonials assumed to be professional colleagues trying to throw her a favor; no way they actually used this. I clicked on their profiles to see if they generally write book reviews... Not one other book review as of 11/17/2013.

Ranting details:
I'm taking a break from my studies to write this because it's that frustrating and I recall seeing 5-star reviews on this. I'm convinced none of these are legit reviews from non-acquaintances of the author. I'm at page 137 but as it is getting worse, I'm going to go ahead and write the review now...
One nice thing is it has a spiral binding. It is easy to lay flat, flip pages around, etc. That's really it for positives.

The negative is this seems like someone just took their notes, printed them on the cheapest quality paper and started charging for it WITHOUT EDITING ANYTHING.
I started actually making note of the lack of any editing by page 37 which references the "tem" knowledge areas. Sure just a typo but they are rampant just like the bolding. In the lists, sometimes the following dash is bold, sometimes not. Bolding sometimes abruptly ends when there is a carriage return. There is some sort of spelling or formatting issue on average about every three pages.

Though these are annoying, I would have probably just knocked a star off for it. It gets really bad when you have examples like page 45. It's an answer sheet to one of the quizzes but just skips answer #16. On page 137 (at this point I decided to write this review) in explaining calculating duration it states, "Example- Activity A will take 80 person hours to complete. We have one person available half time and therefore we will estimate one week to complete the activity." One person working half time is 20 hours and they will do 80 hours work... in one week?

But really the content is lacking as well. Though some things are explained clearly, many of the inputs-technique-output lists are deliberately left incomplete with "not all listed". This information is the key to the exam though.

It tells you how to make flash cards for studying. I think anyone that made it through at least an undergraduate program knows how to make flash cards for studying so offering advice on how to make them is of little value. Other books actually have cut outs you can use.

I have Rita's book (CAPM Exam Prep) but it is for 4th edition PMBOK. Still I get much more out of it as it has more depth, and she seems to have hired an editor. I can fill in the differences between the 4th and 5th PMBOK editions on my own.

2 of 2 people found the following review helpful.
Amazing book!
By T G
Aileen's CAPM prep book along with her online sample questions helped me pass my CAPM exam after a short preparation period. I just used her book for about 2 weeks and online questions for about 3 days and I passed my exam at my first attempt today! A big thumb up!

3 of 4 people found the following review helpful.
Not bad, but needs a lot of editing.
By Nanditha Gandi
I'm just a regular new grad trying to get a CAPM certification, but since PMI changed the edition and CAPM isn't that "popular," it was hard to find a book to prepare for the exam. Rita's book was published in September, but I couldn't find it anywhere in time for my exam (I took it in November). I found Aileen's book, read the reviews, and bought the book. The book is laid out by chapters aligned with the PMBOK. It is impossible to study from this book alone; well not impossible but it's not useful to study from this book alone. You have to read the chapters in PMBOK, read the chapter in this book, and take the test after the chapter in this book. The tests after the chapter helped me a lot.

For the negative things, this book needs editing more than anything else. It's very annoying when you're studying. For some tests, the answers were off. I think they were in a hurry to release the book, so they forgot to edit? Some ITTOs (inputs, tools & techniques, outputs) didn't have everything listed (it was done purposely). That was very, very annoying. I had to write that in every time I found the disconnect because when I study I want everything to be in there but this book didn't, I guess. Also another thing I didn't understand was the flashcards game. She tells us to write just the tools & techniques for each process, but why just the tools & techniques? I didn't get this part.. I gave up using the flashcards few chapters later.

Anyways, this book did help but it's not like I wouldn't have passed the test without it. I did pass the test, but I studied from another website along with the book and did a lot of practice tests. If you want to pass the test, skim through the book (PMBOK and use this for the chapter tests), memorize the process groups and knowledge areas. Try to logically memorize the ITTOs, it is impossible to memorize all of them but logically categorize them so you can recall them during the test. Hope this helps! Good luck!!

See all 19 customer reviews...

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